IT doesn't look like these Beyoncé and Jay Z split rumours will be going away anytime soon.
Their united front for their On The Run tour is apparently all one big act as the pair are said to be working out how to break-up.
According to Daily News, it looks like the American power couple will split in September when their joint tour comes to an end.
Their source said: "Let's leave it at it's only a matter of time (until they split.) It's so obvious now it's embarrassing.
"Around the time the tour ends, they'll make a choice on whether they want to separate or admit trouble."
And the insider says don't be fooled by their loved-up Instagram posts as it's all part of their strategy.
"This (trouble) has been brewing longer than anyone knows. They're performers. And they're good performers," they continued.
"It's a business now, and they are business partners. And they don't even fight. They know what it is."
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