'SIDE boob' is clearly a serious matter.
So much so, that the flesh-flashing ways of Kim Kardashian, Josie Gibson and Kimberley Garner - to name but a few celebrities who brave the look - have resulted in the term making one big debut this week.
Oxford Dictionaries announced on Wednesday that the breast-related description has been officially listed as part of the English language.
According the online version - which must not be confused with the very important print one, apparently - it reads: "Side boob: the side part of a woman's breast, as exposed by a revealing item of clothing."
Check out all the other words that have made it in this week:
adorbs (adj.): arousing great delight; cute or adorable.
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air punch (n.): thrusting one's clenched fist up into the air, typically as a gesture of triumph.
amazeballs (adj.): very impressive, enjoyable, or attractive.
binge-watch (v.): watch multiple episodes of a television program in rapid succession.
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bro hug (n.): a friendly embrace between two men.
cray (adj.): crazy, but without that time-consuming extra syllable.
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doncha (contraction): don't you.
douchebaggery (n.): obnoxious or contemptible behaviour.
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Instagram-loving Helen Flanagan is contantly providing fans with daily life updates, using half-naked selfies.
She's a keen side boob bearer and you can see more of her flesh flashing ways, right here.
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