OpenAdNation

Wednesday, 27 August 2014

The Punch newspaper has threatened to take Vanguard, The Sun and ThisDay to court

A battle of the media houses has begun as
The Punch newspaper has served a pre-
action notice on contemporaries,
Vanguard, The Sun and ThisDay.
The bone of contention is a series of fake
advertorials, purporting to be on the cover of
Punch, which were published by the offending
newspapers.
It was discovered that the adverts were created
by a group known as "Agents for Collective
Transparency" which is against President
Goodluck Jonathan.
The group manipulated the anti-Jonathan ads to
make them look like they were on the cover of The
Punch and subsequently gave them to the 3
affected newspapers who published them.
The Punch has stated that the advertorials have a
negative impact on its reputation and it is giving
the erring newspapers a period of 5 days to either
issue a public apology, which would also be
published in their respective papers, or face
litigation.
There has been no reaction from any of the
affected newspapers.
Sent from my BlackBerry® wireless handheld from Glo Mobile.

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